Hi, I'm Daniel Prado, a seasoned creative leader at McCann NY, boasting over 18 years of experience in the heart of the American advertising industry. Additionally, I have experience in Portugal and spent a few years in Brazil, where my journey in this field has been marked by dedication, creativity, and a relentless pursuit of excellence.
Throughout my career, I've been fortunate to earn recognition and more than 80 awards at prestigious festivals like Cannes Lions, the One Show, D&D, CLIO, London Festival, and El Ojo. My work isn't just about showcasing talent; it's about understanding how creativity, strategy, and client collaboration come together to craft impactful campaigns.
What sets me apart is my belief in the importance of craftsmanship in advertising. I've come to understand that it's often the small details that make the biggest difference.
Outside of work, my greatest joy comes from spending time with my family. As a father of three, I've learned the value of balancing work with cherished moments at home.
Here's a fun fact about me: I actually appeared on a well-known reality TV show in America. And just to clarify, it wasn't "The Bachelor"! Any guesses?
I'm not just a Group Creative Director; I'm a living testament to the power of passion, creativity, and authenticity in everything I do. And yes, I still have that adorable, terrible accent.
- Bronze: at Addy - USMC “Every Marine a Rifleman” - User Experience
- Bronze: at Addy - USMC “Every Marine a Rifleman” - Public Service Online/Interactive
- Bronze: at Addy - Pennzoil “JOYRIDE Prequel” - Internet Commercial
- Bronze: at Addy - Screen ( Best Branded Content ) "Joyride" Pennzoil
- Bronze: at Addy - Pennzoil " Joyride* Cape Town " Video Edit
- Gold: at Fiap for the “Wash your Bill” Scotchbrite - Promo/ Activation
- Bronze: at Cannes Lions for the “New York” 3M Noise Cancelling Headphones” Outdoor
- Bronze: at Cannes Lions for the “London” 3M Noise Cancelling Headphones” Outdoor
- Shortlist : at Cannes Lions for “The 3239 Experience” Promo
- 2 Shortlist: at Cannes Lions for the ads “London, New York” 3M Noise Cancelling. Poster
- Silver: at Creativity Annual Award for the film “ Dealer” ONDCP Broadcast.
- Silver: at Creativity Annual Award for the ads “ Tongue” Garden Harvest.
- First Place: at Lürzer’s Archive ( Art Director) on Brazilian’s Ranking
- Shortlist (film): at Cannes Lions for the film “Train” Novartis
- Merit (film): 6th Kiev Int. Advertising Festival for the“Cockroach” SCJohnson Raid.
- Bronze: at 29th Anuário of CCSP (São Paulo Creative Club) for the ad “Dates” Mercedes-Benz. Press
- Shortlist: at Cannes Lions for the ad “Dates” Mercedes-Benz. Press
- Shortlist: at Cannes Lions for the film “Cockroach” SCJohnson Raid. Film
- Shortlist: at Cannes Lions for the film “Mosquito” SCJohnson Raid. Film
- Silver: at ABP Festival (Advertising Brazilian Association) for the ad “Dates” Mercedes-Benz. Press
- Winner at Cannes Lions Young: (Creatives National Competition in Portugal) Art Director selected to perfom Portugal in Young Creative Competition in Cannes Lions.
- Merit: Creative Folha Magazine Awards (Brazilian Newspaper) Focus Business Magazine. Film
- 2 Shortlist: at Cannes Lions for the ads “Boy”, “Girl” and “Children” Playstation Magazine. Press
- Gold Lion: winner at Young Creative Competition in Cannes Lions for the work “Dollar Bill” Cyber.
- Gold: at Colunistas Awards for the film “Alimentary Chain” Nestlé Chocolates. Film
- Silver: at FIAP (Festival Iberoamericano de la Publicidad for the film “Alimentary Chain” Nestlé Chocolates. Film
- Shortlist: at Cannes Lions for the ad “Fish” Delta Airlines. Press
- Shortlist: at Cannes Lions for the ad “Road” Auto Esporte Magazine. Press
- Grand Prix: at London (MFT) "Joyride" Pennzoil
- Bronze: at Clio “Pennzoil Tundra
- Finalist: at Shorty Awards "Lost Recipes
- Merit: at One Show "Tundra" Pennzoil
- Gold: at Addy "Circuit" Pennzoil
- Gold: at Addy "Series" Pennzoil
- Gold: at Addy "Tundra" Pennzoil
- Gold: at Addy "Baja" Pennzoil
- Silver: at Addy "Baja" Pennzoil
- Gold: at Motion Picture SE "Tundra" Pennzoil
- Silver: at LIA "Joyride" Pennzoil
- Silver: at The One Show - "Joyride" AIRLIFT DRIFT Pennzoil
- Winner: at The One Show - Screen ( Best Branded Content ) "Joyride" Pennzoil
- Gold: at Addy - Pennzoil “JOYRIDE” Cape Town -
- Gold: at Addy - USMC “Every Marine a Rifleman” - Animation & Special Effects
- Grand Prix: at London Motor Festival - "Joyride" AIRLIFT DRIFT Pennzoil
- Gold: at Addy - USMC “Every Marine a Rifleman” - Interface & Navigation
- Finalist: at New York Festival - "Joyride" AIRLIFT DRIFT Pennzoil
- Finalist: at LIA - "Light BillBoard" PS BRANDS ELITE
- Silver: at Clio - Pennzoil “JOYRIDE” Cape Town
- Bronze: at Clio - Pennzoil “JOYRIDE” Cape Town
- Silver: at Addy - Pennzoil “JOYRIDE” Cape Town - Branded Content
- Silver: at LIA - Pennzoil “JOYRIDE” AIRLIFT DRIFT
- Silver: at Addy - Pennzoil “JOYRIDE Prequel” - Video Editing
- Silver: at Addy - Pennzoil “Garage” - Magazine Advertising
- Silver: at Addy - Pennzoil “JOYRIDE” Cape Town - Internet Commercial
- 2 Shortlist: at Clio “Marines - Anthem
- 2 Shortlist: at Clio “Pennzoil Tundra
- 2 Shortlist: at Cannes Lions for the Film Craft “Pennzoil Tundra
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Y&R (SÃO PAULO) - SENIOR ART DIRECTOR + HEAD OF ART 2008 – 2009
BBH (SÃO PAULO) - SENIOR ART DIRECTOR 2008
DRAFTFCB (NEW YORK) - SENIOR ART DIRECTOR 2006 – 2008
Y&R (SÃO PAULO) - SENIOR ART DIRECTOR 2005 – 2006
DRAFTFCB (LISBON) - SENIOR ART DIRECTOR 2004 – 2005
JWT (SÃO PAULO) - ART DIRECTOR 2000 – 2002
McCann (New York) - SVP GROUP CREATIVE DIRECTOR ART - Present
DDB (CHICAGO) - CREATIVE DIRECTOR ART 2019 – 2022
R/GA (NEW YORK) - Associate CREATIVE DIRECTOR 2016 – 2019
JWT (ATLANTA) - Associate CREATIVE DIRECTOR 2012 – 2016
GREY GROUP (SÃO PAULO) - CREATIVE ART DIRECTOR 2011 – 2012
OGILVY (SÃO PAULO) - SENIOR AT DIRECTOR 2010 – 2011
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